Broadcast advertising

Esquema

Getty AAT: Functions (activities)

Jerarquía

<functions by general context> > communication functions > advertising functions

Descripción

advertising via the broadcast media of radio or television.

URI original del concepto

http://vocab.getty.edu/aat/300213180

Otros términos

  • radio- en televisiereclame [nl]
  • publicidad por difusión [es]
  • advertising, broadcast [en]