Branding

Esquema

Getty AAT: Functions (activities)

Jerarquía

<functions by general context> > <economic and financial functions>

Descripción

The promotion of consumer awareness of particular goods or services, often through merchandise packaging or trademarking.

URI original del concepto

http://vocab.getty.edu/aat/300266718

Otros términos

  • 品牌化 [zh]
  • pǐn pái huà [zh]
  • pin pai hua [zh]
  • p'in p'ai hua [zh]
  • 品牌塑造 [zh]
  • 品牌行銷 [zh]