Corporate image

Esquema

Getty AAT: Associated Concepts

Jerarquía

social science concepts > communications concepts

Descripción

The impression imparted to the public and employees by a corporation, especially as shaped by public relations programs.

URI original del concepto

http://vocab.getty.edu/aat/300195663

Otros términos

  • 企業形象 [zh]
  • imagen corporativa [es]
  • qì yè xíng xiàng [zh]
  • qi ye xing xiang [zh]
  • ch'i yeh hsing hsiang [zh]
  • company image [en]
  • corporate identity [en]
  • corporate identity [nl]
  • identity, corporate [en]
  • image, company [en]
  • image, corporate [en]
  • bedrijfsimago [nl]
  • imagen de firma [es]
  • imagen de empresa [es]